Award-winning credibility Leverage ConversionWorks’ history of industry recognition (Analytics Agency of the Year 2018, multiple RAR and Drum awards) to justify premium analytics and data science services to potential enterprise clients seeking proven performance and credibility.

Strategic client base Target mid to large enterprise clients in consumer goods and retail (Diageo, Boots, Schuh, giffgaff) that rely on ecommerce optimization and attribution analytics, offering advanced measurement, conversion rate optimization, and Google Marketing Platform specialization.

M&A opportunity Note the past merger activity with MightyHive, signaling potential for partnerships or acquisition interest; position as a bridge partner for integrations or joint-go-to-market strategies with other analytics and media buying firms.

Leadership leverage Highlight leadership and domain expertise from Toby McAra and Russell Sutton to engage prospective clients seeking deep GA360/GA4, analytics governance, and data science capabilities, enabling tailored engagements and executive sponsorship.

Tech-enabled offerings Promote a tech stack aligned with measurement and optimization (DoubleClick, Google Cloud, R, Python, JavaScript) to appeal to data-driven buyers; propose scalable analytics platforms, custom dashboards, and automated reporting for ongoing ROI visibility.