Insights

Leading CRO Conversion is a world-class CRO agency with a track record of driving over two billion dollars in added revenue for clients, highlighting a strong value proposition for further optimization engagements across e-commerce and enterprise sites.

Prestigious Clients Having partnered with top brands like Meta, Microsoft, Google, and Dominos indicates high credibility and potential for enterprise-tier opportunities, including expanded scopes, multi-channel experimentation programs, and renewed contracts.

Robust Tech Stack Utilizes a comprehensive analytics and experimentation toolkit (Adobe Analytics, Fullstory, Tableau, Google BigQuery, Salesforce, HubSpot, iCIMS) that can be offered as a managed services layer or integrated with clients' existing tech to accelerate CRO initiatives.

Global Fame & Awards Recent Industry Contribution Award and participation in Experimentation Elite 2024 signal thought leadership and innovation credibility, which can be leveraged to open conversations with larger brands seeking leading-edge optimization methodologies.

Revenue Scale With revenue in the multi-hundred thousand to low-end billion range and a mid-size employee base, there is room to propose scalable engagement models, from regional pilots to global rollout programs, aligning with client budgets and growth ambitions.

Similar companies to Conversion

Conversion Tech Stack

Conversion uses 8 technology products and services including Adobe Analytics, Fullstory, HubSpot Analytics, and more. Explore Conversion's tech stack below.

Media & News

Conversion's Email Address Formats

Conversion uses at least 2 email formats:
Conversion Email FormatsExamplePercentage
First.Last@conversion.comJohn.Doe@conversion.com
99%
First.MiddleLast@conversion.comJohn.MichaelDoe@conversion.com
1%

Frequently Asked Questions

What is Conversion's stock symbol?

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Conversion is a publicly traded company; the company's stock symbol is APCC.

What is Conversion's official website and social media links?

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Conversion's official website is conversion.com and has social profiles on LinkedIn.

How much revenue does Conversion generate?

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As of October 2026, Conversion's annual revenue is estimated to be $100M - $250M.

What is Conversion's SIC code and NAICS code?

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Conversion's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Conversion have currently?

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As of October 2026, Conversion has approximately 102 employees across 3 continents, including North America, Europe and Asia. Key team members include Cro Consultant: C. V., Cro Experimentation Consultant: C. W. and Vice President Of Delivery: S. C. Explore Conversion's employee directory with LeadIQ.

What industry does Conversion belong to?

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Conversion operates in the Marketing Services industry.

What technology does Conversion use?

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Conversion's tech stack includes Adobe Analytics, Fullstory, HubSpot Analytics, iCIMS, Tableau, WordPress, Salesforce and Google BigQuery.

What is Conversion's email format?

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Conversion's email format typically follows the pattern of First.Last@conversion.com. Find more Conversion email formats with LeadIQ.
Conversion logo

Conversion

Marketing ServicesEngland, United Kingdom51-200 Employees

Conversion is a mid-sized marketing services firm based in London, England, that specializes in conversion rate optimization for digital experiences. The company combines A/B testing, UX research, and personalization to help clients improve their websites and business outcomes. Since its founding in 2008, it has worked with well-known brands including Meta, Microsoft, Google, and Domino's. Its client base comprises major brands and other online businesses seeking to enhance online performance through structured experimentation and user insights. Positioned within the marketing services industry, the firm focuses on optimizing conversions and digital experiences. A notable development in 2022 was a partnership with Alshaya Group to drive experimentation across its online channels.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
Stock Symbol
APCC
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Conversion's revenue is estimated to be in the range of $100M - $250M

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