Nonprofit fundraising Target churches, missionaries, and nonprofits seeking multi-channel donation acceptance (online, in-person, mobile, social) with recurring giving capabilities and robust reporting to drive steady fundraising income.

Recurring revenue Capitalize on the strong emphasis on recurring donations by highlighting scheduled payments, donor retention, and CRM/integration advantages to reduce churn and increase lifetime value.

CRM and accounting integration Position Continue to Give as a partner that seamlessly integrates with existing CRM and accounting software, appealing to small teams that need scalable fundraising tools without new tech complexity.

Crowdfunding people Leverage the personal fundraising and crowdfunding features for individuals and mission trips, offering social sharing, QR codes, and text-to-give to expand donor reach and mobilize campaigns.

Growth opportunities Educate on performance analytics and reporting depth to demonstrate ROI, and target similar micro to mid-market fundraising platforms that may be underserved by larger incumbents.