Market niche Target long-term care facilities and post-acute care providers as potential clients, leveraging Consonus Healthcare’s core services in consulting, rehab, pharmacy and data analytics to offer integrated solutions that streamline operations and improve patient outcomes.

Growth signals Leverage leadership changes and program launches (e.g., Get Vaccinated campaign, PDPM 2U, COO promotions) to position as a partner with proven adaptability and program development capabilities that can scale with facility demand and regulatory shifts.

Digital engagement Utilize existing tech stack familiarity (Looker, SEMrush, Crazy Egg, Hotjar, Office 365, LinkedIn Sales Navigator) to build targeted outreach, demonstrate data-driven outcomes, and offer analytics-driven pharmacy and post-acute optimization services.

Strategic partnerships Capitalize on past collaborations with CDC, state health authorities, and care coordination networks to present Consonus as a trusted partner for compliance, infection control, vaccination campaigns, and care coordination initiatives.

Financial profile Acknowledge a small revenue base under $1M and a lean employee footprint as an opportunity to offer scalable, cost-effective solutions with rapid implementation and clear ROI for growth-stage facilities seeking efficiency gains.