Acquisition Opportunity CTI is now part of New Era Technology, presenting a unified sales path for cross-sell to the broader New Era client base and leveraging shared technology offerings and branding.

Managed IT Upsell CTI specializes in managed IT services and unified communications, suggesting resale of managed services, collaboration/VoIP, security, and data center solutions to its existing customers and New Era clients seeking integrated IT ecosystems.

Security & Compliance With CTI already utilizing Microsoft Defender and security offerings, there is an opportunity to expand into enhanced security postures, endpoint protection, and incident response services for mid-market clients.

Cloud and Collaboration CTI’s focus areas include cloud, collaboration, and contact center solutions, enabling cross-sell of cloud-based UC, contact center modernization, analytics, and virtualization to SMBs pursuing digital workspace modernization.

Growth Signals New Era Tech’s rapid MSP recognition and growing revenue trajectory indicate timing is favorable for joint go-to-market campaigns, partner programs, and joint offerings to accelerate customer acquisition.