Acquisition Tie Connecticut Pest Elimination was acquired by Orkin in 2021, signaling a channel for cross-sell opportunities with a larger pest control portfolio and potential access to Orkin’s nationwide customer base.

Growth Potential With reported revenue between 1M and 10M and a small team, there is room to expand service offerings, upsell premium preventative plans, and leverage marketing resources to scale within Connecticut and neighboring markets.

Guarantee Advantage A 100% satisfaction guarantee can be highlighted in sales outreach to differentiate from competitors and upsell ongoing service agreements, maintenance plans, and bed bug remediation programs.

Tech & Reach Existing tech stack (AWS, WordPress, WooCommerce, Mailchimp, and analytics/ads tools) supports scalable digital marketing and online sales channels, enabling targeted campaigns for service bundles, seasonal promotions, and customer retention.

Market Position Operating in a competitive U.S. pest control space with larger players like Terminix and Orkin nearby presents a sales angle focused on regional specialization, rapid-response services, and value-driven pricing to win local accounts and SMBs.