Specialized Public Affairs Connect Group’s focus on public affairs, political strategy, and reputation management presents opportunities to offer targeted communications solutions, media advocacy tools, and strategic consultancy services to enhance their lobbying and influence efforts.

Local and Global Reach With operations in Belfast serving both local and international clients, there is potential to provide digital marketing, content creation, and branding services that support their reputation and expand their influence across different markets.

Tech Stack Utilization Their use of platforms like Google Cloud, WordPress, and Adobe Creative Suite indicates openness to digital transformation, opening avenues for offerings in cloud solutions, website optimization, and creative media production.

Growth Potential Although currently small with revenues under one million, Connect Group's niche positioning and client base suggest opportunities for scalable service offerings like advocacy analytics, stakeholder insights, and strategic communications tools to support growth.

Alignment with Sustainability Trends Given the proximity to companies involved in green investment and sustainable growth, there is potential to tailor sustainability communication services and environmental advocacy solutions that resonate with their clients' values and market trends.