Large showroom advantage Leverage Conklin Bros. Bay Area’s largest and most comprehensive flooring showrooms to drive in-store visits and cross-sell multiple materials (carpet, hardwood, laminate, vinyl, tile, stone, etc.) and complementary services such as in-home consultations and free estimates.

Full-service installation Highlight the company’s full-time installation crews and service guarantees as a key differentiator to win customers seeking turnkey flooring projects and peace of mind, potentially increasing premium product uptake.

Manufacturers lineup Position partnerships with major brands (Karastan, Armstrong, Mannington, Stainmaster) to target brand-loyal customers and run co-branded promotions or financing options to boost average order value.

In-home sales emphasis Utilize and promote in-home services such as mobile showrooms and free estimates to capture leads from homeowners undergoing renovations, new builds, or remodeling projects in the Bay Area.

Tech-enabled outreach Tap into existing tech stack (LiveChat, Next.js/React site, reCAPTCHA, Priority Hints, Social presence) to optimize lead capture, follow-up campaigns, and dynamic product recommendations aligned with customer intent.