Strategic Partnerships Identify IAM and SSO vendors, managed security service providers, and system integrators serving financial services, e-commerce, and healthcare to co-sell Confident Technologies’ image-based authentication and expand reach through channel partnerships.

Platform Integrations Develop plug-and-play connectors and plugins for WordPress and other popular web stacks to simplify deployment for SMBs and developers, accelerating adoption and integration into existing customer workflows.

Vertical Focus Position the solution around banking, online retail, and healthcare use cases—emphasizing fraud reduction, bot mitigation, improved conversion, and a frictionless user experience to drive targeted outreach.

Differentiation Edge Brand as a frictionless, image-based authentication that complements or supersedes passwords and 2FA, highlighting UX benefits and stronger bot protection to stand out among identity security players.

Channel Growth Create a formal partner program with enablement resources, co-marketing, and referral incentives to scale sales through security and IT channel partners, leveraging Confident Technologies’ small team.