Sustainability focus Concentric emphasizes addressing society’s critical problems such as sustainability and climate change through collaborative decision making. This positions the company well to target organizations with ESG initiatives, carbon reduction programs, and sustainability-focused transformation projects.

Enterprise collaboration The platform is designed to enable cross-functional collaboration across marketing, finance, product, and supply chain, plus government and citizens. This suggests upsell opportunities to larger clients pursuing integrated planning, scenario analysis, and governance workflows.

Predictive analytics With agent-based modeling and self-service predictive analytics, Concentric offers a differentiated approach to market-wide scenario simulations. This can be pitched to firms seeking advanced decision support for strategic bets, new product launches, or supply chain resilience.

Existing marquee CS Notable customers like Ford, Coca-Cola, Universal Parks & Resorts, Whirlpool, and E.W. Scripps indicate credibility in large, multi-site enterprises. Target similar Fortune 500 and multi-brand clients for expansion of deployment and expansion modules.

Growth and credibility Recent Q1 2024 communications and a funded platform with a $12M raise signal growth trajectory. This can be used to pace outreach around capability upgrades, pilot programs, and phased adoption plans to reduce risk for potential buyers.