Affordable upgrades Target Computer Room for budget-conscious customers seeking value-driven PC parts and upgrades, emphasizing competitive pricing and flat-rate in-store service to convert price-led inquiries into sales.

Local partnerships Leverage the 2016 partnership with Anthony Walker Designs to cross-sell entry-level PCs, Office setups, and electronics classes, creating bundled offerings and recurring training-related revenue.

Diagnostics funnel Promote free diagnostics as a lead magnet to capture potential customers, then upsell with recommended parts, upgrades, and warranty services to increase average order value.

SMB and consumer mix Position to serve small businesses and individual consumers in the Metro East/St. Louis area with rapid turnaround on parts and upgrades, exploiting the store’s local footprint and operating hours.

Growth signals As revenue is under one million, prioritize scalable digital channels (ads and content) and targeted promotions to expand market reach, leveraging existing tech stack and local brand strength.