Insights

Regulatory Leadership ComplyAuto serves a large dealer network and has established leadership in regulatory compliance across privacy, cybersecurity, EHS, HR, advertising, and F&I. This positions them to upsell comprehensive governance solutions to mid-to-large dealership groups seeking centralized compliance.

AI Driven Value Recent launch of DealCheck Ai signals a pivot to real-time AI driven deal jacket audits and compliance. This creates a sales opportunity to bundle advanced AI compliance analytics with existing platform, appealing to dealers aiming to reduce risk and accelerate approvals.

Strategic Partnerships Partnerships and affiliations with NADA and industry players like Informativ indicate a strong channel for co-marketing and integrated solutions. Leverage these relations to introduce adjacent compliance, data privacy, and credit reporting integrations to dealer groups.

Scale and Enterprise Fit With 51-200 employees and revenue in the high hundreds of millions, ComplyAuto targets sizable dealership networks and large dealer groups. Focus sales messaging on enterprise deployment, multi-site governance, and scalable support to win larger contracts.

Market Momentum Active news cycle including product launches, awards, and ongoing manual development with NADA suggests rapid product evolution and adoption. Use this momentum to position expansion into additional states, updated regulatory modules, and expanded services to current customers and prospects.

ComplyAuto Tech Stack

ComplyAuto uses 8 technology products and services including NetSuite, jQuery Migrate, Automattic, and more. Explore ComplyAuto's tech stack below.

  • NetSuite
    E-commerce
  • jQuery Migrate
    Javascript Libraries
  • Automattic
    Platform As A Service
  • PHP
    Programming Languages
  • Yoast SEO
    Search Engines
  • YouTube
    Video Players
  • Adobe Creative Suite
    Visualisation Software
  • Gutenberg
    Web Platform Extensions

Media & News

ComplyAuto's Email Address Formats

ComplyAuto uses at least 1 format(s):
ComplyAuto Email FormatsExamplePercentage
First@complyauto.comJohn@complyauto.com
57%
First.Last@complyauto.comJohn.Doe@complyauto.com
43%

Frequently Asked Questions

What is ComplyAuto's official website and social media links?

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ComplyAuto's official website is complyauto.com and has social profiles on LinkedIn.

How much revenue does ComplyAuto generate?

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As of July 2026, ComplyAuto's annual revenue is estimated to be $100M - $250M.

What is ComplyAuto's NAICS code?

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ComplyAuto's NAICS code is 5112 - Software Publishers.

How many employees does ComplyAuto have currently?

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As of July 2026, ComplyAuto has approximately 87 employees across 1 continents, including North America. Key team members include Vice President Of Customer Success: M. C.Regional Territory Manager (southeast Us): C. C.Senior Product & Regulatory Counsel: L. K.. Explore ComplyAuto's employee directory with LeadIQ.

What industry does ComplyAuto belong to?

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ComplyAuto operates in the Software Development industry.

What technology does ComplyAuto use?

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ComplyAuto's tech stack includes NetSuitejQuery MigrateAutomatticPHPYoast SEOYouTubeAdobe Creative SuiteGutenberg.

What is ComplyAuto's email format?

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ComplyAuto's email format typically follows the pattern of First@complyauto.com. Find more ComplyAuto email formats with LeadIQ.

When was ComplyAuto founded?

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ComplyAuto was founded in 2020.
ComplyAuto logo

ComplyAuto

Software DevelopmentUtah, United States51-200 Employees

ComplyAuto is a Salt Lake City–based software development company that provides cloud-based regulatory compliance solutions for auto dealerships. Built by dealers for dealers, its platform covers privacy, cybersecurity, EHS, HR, advertising, and F&I, grounded in legal and dealership expertise. The goal is to reduce regulatory risk and improve operational efficiency for retailers navigating federal and 50-state requirements.

As an affinity partner of the National Automobile Dealers Association, ComplyAuto serves more than 10,000 dealerships and many of the nation’s largest dealer groups, with endorsements from 44 of 50 state dealer associations. The company expanded its product line with Guardian in 2024 to address sales, F&I, and advertising compliance. In 2025 it introduced DealCheck Ai, described as an AI-driven real-time deal jacket audit and compliance tool.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    ComplyAuto's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    ComplyAuto's revenue is estimated to be in the range of $100M - $250M

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