Strategic Funding Compete has secured a $15M Series A led by Tiger Global in 2022, signaling strong growth momentum and potential for upsell into advanced benchmarking and real-time compensation insights for enterprise marketing teams.

Big-Brand Reach With hundreds of clients including world-leading brands and a multi-industry footprint (automotive, consumer goods, financial services, media, retail, telecom, travel), there is ample opportunity to expand into additional segments and cross-sell enhanced digital intelligence tools.

Real Time Benchmarks Compete’s platform for real-time compensation and benefits benchmarking suggests a capability to package timely market intelligence services to HR, marketing, and product teams seeking up-to-date competitive insights for campaigns and pricing.

Product Leadership Appointment of a Chief Product Officer in early 2022 indicates a focus on product strategy and roadmap, presenting a potential entry point for SDRs to position feature-driven deals and prioritize high-value use cases for prospective clients.

Partnership Momentum Partnerships such as Thinkwithgoogle collaboration highlight credibility and potential joint demand generation; leverage co-marketing and referenceable case studies to accelerate outreach to similar large brands and agencies.