Find your next customers by their tech stack
A company's tech stack is a buying signal: it tells you what they have already paid for, what they might replace and which integration you can lead with. Pick a technology to get the companies running it, biggest first, then open one to reach the right people with verified emails and phone numbers. Popular starting points: Salesforce, HubSpot, Shopify, Microsoft 365 and Amazon Web Services.
CRM & sales
Companies running these tools have invested in a sales stack. Sell into their revenue team, integrate with their CRM, or win them over from a competitor.
Marketing automation & email
Companies running these platforms are active buyers of martech, data, agencies and content.
Advertising
Companies advertising on these platforms are spending on demand generation right now, a clear sign of marketing budget.
Analytics, CDP & experimentation
Companies running these tools measure and optimize their digital experience, from web analytics to session recording and A/B testing.
Ecommerce & payments
Companies on these platforms sell online. Pitch them shipping, fulfillment, payments, conversion or customer service tools.
Website platforms & CMS
These platforms sit behind a company's website and decide who can sell it hosting, plugins, integrations, redesigns and migrations.
Customer support & communications
Companies running these tools operate help desks, live chat and phone or video platforms, which makes them buyers of customer experience, telephony and support tooling.
Collaboration & productivity
The office suite, chat and project tools a company standardizes on decide which integrations and add-ons fit.
ERP, finance & operations
A company's ERP or accounting system anchors its finance, procurement and operations software decisions.
HR & recruiting
Companies running these HR, payroll and applicant tracking systems are buyers of HR tech, benefits, recruiting and learning services.
Cloud & hosting platforms
These platforms are where a company's infrastructure runs. Sell cloud services, security, cost management or migration to teams already on them.
Data, databases & BI
Companies running these tools have a real data stack, from warehouses and pipelines to BI, which makes them the audience for data, analytics and AI products.
DevOps & observability
These are the tools engineering teams build, ship and monitor with, and their users are buyers of developer tools, infrastructure and services.
Security, identity & compliance
Companies running these tools already spend on identity, endpoint, email and consent security, which makes them mature buyers in the category.
AI
Companies running these tools are already adopting AI assistants and machine learning platforms, the early adopters for AI products and services.
Design & engineering software
Companies running design, CAD, GIS and scientific software are the way to reach product, design and engineering organizations.
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