Integrated Marketing CLI offers a fully integrated marketing solution that blends print and digital creative with data driven capabilities, presenting a strong cross sell to clients who want a single vendor for strategy, execution, and analytics.

Data Analytics CLI emphasizes starting and ending campaigns with marketing analysis, which can be monetized by selling expanded analytics, attribution, and ongoing optimization services to improve return on investment.

Personalized Service The high touch, people driven approach contrasts with automated processes and can be marketed as a premium managed service for mid market advertisers seeking hands on support and fast, accurate results.

Mailing Efficiency CLI's early adoption of multi title co mailings and buyer allocation to lower mailing costs creates an opportunity to sell mailing optimization as a standalone service or bundled with digital campaigns.

Digital Capabilities CLI's tech stack including Amazon Route 53, Amazon Simple Email Service, Google Fonts, Bootstrap, jQuery, reCAPTCHA and IIS enables scalable email marketing, landing pages, and web integrations for clients seeking end to end digital marketing partnerships.