Common Objective

Technology, Information and InternetEngland, United Kingdom2-10 Employees

Common Objective is a London-based technology company focused on making sustainability a business case. It operates a platform that helps businesses and networks accelerate action on the UN Sustainable Development Goals by creating clear commercial incentives to pursue sustainable practices. Since its fashion industry launch in 2018, the platform has grown to connect a global community of users, including major brands and thousands of suppliers, totaling about 63,000 members from roughly 28,000 businesses.

Positioned in the technology, information and internet sector, the company supports ethical and sustainable supply chains across fashion. It has developed initiatives such as the Biodiversity Hub in collaboration with Kering and has partnered with Made51 and the World Fair Trade Organization to expand access to responsible production knowledge. In 2023 it was recognised as one of the UK's most innovative retail tech firms, and in March 2025 its CEO, Tamsin Lejeune, was named Change Maker of the Year at the Drapers Conscious Fashion Awards.

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