Common Craft

Media ProductionWashington, United States2-10 Employees

Common Craft is a Seattle-based media production company recognized for shaping the explainer video format and for authoring The Art of Explanation. It maintains a library of original explainer videos used by educators to streamline classroom preparation and activities. The firm also runs Explainer Academy, offering workshops and online courses to help professionals create DIY animated videos.

Its work targets educators and professionals seeking clear, concise visual explanations in learning or training contexts. In 2023, Dropbox, Inc. partnered with Common Craft to produce an explainer video, illustrating a collaboration with a corporate client. Based in Seattle, Washington, the company operates with a small team.

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