Insights

Premium DIY Market Position Color Store as the only full-service Benjamin Moore retailer in Omaha with access to eco-friendly Natura and Aura lines, highlighting zero-VOC colorants for lower odor and faster dry times to attract customers seeking high-quality, sustainable paints.

Color Depth & Customization Leverage the 3,300 color options to upsell color consulting, color matching, and project customization services, offering bundled packages for kitchens, exteriors, and decorative finishes to drive larger cart sizes.

Sustainability Edge Emphasize eco-friendly product attributes to appeal to green-conscious buyers and align with local sustainability initiatives, enabling co-marketing with eco-friendly home improvement programs.

Operational Readiness Highlight full-service capabilities and rapid project turnaround as a differentiator from big-box competitors, offering professional recommendations and on-site color planning to win larger remodeling and contractor-led projects.

Digital & Partnership Growth Utilize existing tech stack to optimize marketing and lead capture (Mixpanel, Piwik PRO) and explore partnerships with local contractors and design firms, cross-selling supplies and services to expand B2B and consumer reach.

Similar companies to Color Store

Color Store Tech Stack

Color Store uses 8 technology products and services including Mixpanel, Snowplow, iCIMS, and more. Explore Color Store's tech stack below.

Color Store's Email Address Formats

Color Store uses at least 1 email format:
Color Store Email FormatsExamplePercentage
First@bmcolorstore.comJohn@bmcolorstore.com
100%

Frequently Asked Questions

What is Color Store's phone number?

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You can contact Color Store's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Color Store's official website and social media links?

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Color Store's official website is bmcolorstore.com and has social profiles on LinkedIn.

How much revenue does Color Store generate?

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As of August 2026, Color Store's annual revenue is estimated to be $1M - $10M.

What is Color Store's SIC code and NAICS code?

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Color Store's SIC code is 5072 - Hardware and NAICS code is 44-45 - Retail Trade.

How many employees does Color Store have currently?

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As of August 2026, Color Store has approximately 5 employees across 3 continents, including North America, Europe and South America. Key team members include Directeur And Eigenaar: J. A. and Associate: K. G. Explore Color Store's employee directory with LeadIQ.

What industry does Color Store belong to?

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Color Store operates in the Retail industry.

What technology does Color Store use?

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Color Store's tech stack includes Mixpanel, Snowplow, iCIMS, Amazon Web Services, Cloudinary, Duda, Barracuda Email Protection and Piwik PRO Core.

What is Color Store's email format?

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Color Store's email format typically follows the pattern of First@bmcolorstore.com. Find more Color Store email formats with LeadIQ.
Color Store logo

Color Store

RetailIowa, United States2-10 Employees

Color Store is a retail business based in Des Moines, Iowa, and operates as a full-service Benjamin Moore retailer. The company emphasizes its access to the full line of eco-friendly paint products, including Natura and Aura, which are noted for low odor and zero-VOC colorants, aiming to minimize burnishing and speed up drying times. With a palette of thousands of colors, Color Store positions itself as a local resource for customers undertaking painting projects, offering guidance and product selection support.
Serving residential and small business customers in the Des Moines area, the company focuses on providing a broad color range and environmentally conscious options. As a small operation with a limited staff, Color Store functions within the retail segment of the paint and coatings industry, distinguishing itself through its exclusive status as a Benjamin Moore full-service retailer in the region and its emphasis on eco-friendly products.

Section iconCompany Overview

Phone number
SIC Code
5072 - Hardware
NAICS Code
44-45 - Retail Trade
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Color Store's revenue is estimated to be in the range of $1M - $10M

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