Collidea Email Format

Market ResearchIndiana, United States0-1 Employees

Collidea is an innovation-focused firm operating in the market research space, specializing in developing breakthrough strategies, products, services, and marketing through non-traditional approaches. The company emphasizes bringing the consumer to life by refining video and interviewing techniques, then leveraging those insights to drive solution-based innovations aimed at addressing consumer pains and unmet needs. Its work spans from helping small companies generate high-potential line-extension ideas to assisting larger corporations in revitalizing brands or entering new markets, indicating a versatile client base.
Based in Carmel, Indiana, the firm combines years of industry experience with a distinctive process under owner Jerry McColgin. While the exact size of the team is not specified, the firm is positioned as a boutique player within the broader market research landscape, distinct from larger, more enterprise-focused agencies.

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