College Marketing Technologies, Inc. & Applied Marketing Technologies

Market ResearchIllinois, United States11-50 Employees

College Marketing Technologies, Inc. and Applied Marketing Technologies operates in the market research sector, offering quantitative market analyses, audience segmentation, and target-market identification. The firm emphasizes rigorous analytic work paired with practical applications to produce usable market insights. Its client base encompasses academic institutions and other organizations, with services designed to inform resource allocation and outreach strategies.

The company originated in 1991 as a merger of teams focused on college recruitment and financial aid, market segmentation, and computer systems, and later added Applied Marketing Technologies to serve non-academic markets. Headquartered in Libertyville, Illinois, it has built a national presence, serving more than 400 academic institutions and a diverse set of non-academic clients across industries.

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