Value and variety Capitalize on Colfax Furniture’s large footprint and diverse inventory by positioning multi-brand bundles and tiered pricing to attract both planned buyers and bargain seekers, encouraging higher average order value through curated room packages.

Budget-friendly appeal Target promotions around factory closeouts and market samples to drive foot traffic from bargain-hunters while offering clearance deals online to expand reach beyond the Triad region.

Local dominance Leverage Colfax’s established presence in the Furniture Capital of the World to partner with nearby contractors, interior designers, and relocation services for bulk orders, showroom rotations, and staged home projects.

Scale and data Position as a channel partner for partial or full supply deals with mid-market retailers seeking closeouts or overstock, using Colfax’s 300,000 square feet of retail/warehouse space as a fulfillment and inventory hub.

Customer experience Enhance engagement by offering a showroom-to-door experience and flexible financing options, aligning with both decisive buyers and thrill-seekers to drive higher conversion and repeat visits.