Market Expansion Potential With alliances such as the recent partnership with Allegiant Care, Cole Vision demonstrates an openness to collaboration and innovative plan design, indicating potential in forming strategic partnerships for expanding customer base and product offerings.

Digital Engagement The company's utilization of analytics tools like Google Analytics and social media platforms such as Facebook suggests a focus on digital marketing and customer engagement, providing opportunities to enhance outreach strategies and personalized communication.

Operational Risks Past cybersecurity issues including a data breach and phishing attack highlight the need for robust security solutions, presenting an opportunity to pitch comprehensive cybersecurity and data protection services to strengthen trust with clients.

Customer Data Management Given recent legal actions related to data safety, there is a clear demand for advanced data safeguard solutions, making data privacy and compliance services a valuable prospect for bolstering the company's reputation.

Growth & Revenue Strategy With revenue under $10M and a relatively moderate employee base, Cole Vision may be seeking scalable solutions for revenue growth, such as innovative insurance technology platforms or customer retention tools, to capture a larger share of the competitive market.