Programmatic Growth Cole Sport already runs key ad tech (Google Ads Conversion Tracking, DoubleClick Floodlight, Facebook Pixel) and uses Segment to unify data, creating a solid foundation for scaled, cross-channel campaigns. There is an opportunity to extend dynamic retargeting and catalog ads on BigCommerce to convert ski shoppers into buyers for high-end apparel, boots, and rental services, while tightening attribution across online and in-store activity.

Ecommerce Elevation With BigCommerce powering the store and a focus on high-end ski products and services, there is room to boost average order value through personalized product recommendations, bundled services (boot fitting plus ski package), and cart abandonment recovery. Propose selling add-ons (maintenance, rental insurance) and a loyalty program to increase repeat purchases from locals and visiting guests.

Seasonal Campaigns Park City seasonality presents a strong sales window. Target campaigns for rental vs purchase, service upsells, and limited-time ski packages, using historical data to tailor messaging by season and audience (locals vs visitors) to maximize conversions during peak periods.

Tech Modernization The tag stack could be streamlined with server-side tagging and consolidated data governance to improve measurement accuracy and site performance. Ensure consistent event naming across Google, Facebook, and Segment, tighten privacy controls, and maintain data hygiene to support higher-quality marketing and sales insights.

Local Partnerships Capitalize on Cole Sport’s local leadership by forming partnerships with Park City resorts, hotels, and tour operators to offer exclusive bundles or rental packages. Build a co-branded marketing program to drive foot traffic, boost loyalty signups, and create mutually beneficial referral opportunities.