Industry Leader COLE Publishing is North America's largest publisher for water and wastewater, with print magazines, digital channels, and the WEQ Fair. This scale creates opportunities to sell multi-channel advertising and event sponsorships to equipment manufacturers and service providers, amplified through their online directories and news platform.

WEQ Fair Advantage The WEQ Fair offers hands-on equipment demonstrations and city-wide events, creating prime sponsorship and exhibitor opportunities along with high-quality leads. Propose selling tiered sponsorships, on-site and virtual activation packages, and post-event lead nurturing using COLE's media assets.

Digital Monetization COLE has a long-running digital footprint since the mid nineties with news, equipment listings, and directories, enabling monetization through targeted display ads, sponsored content, and premium directory placements. Recommend data-backed ad packages, newsletter sponsorships, and analytics-driven marketing services to optimize campaigns.

Cross-Sell Potential With a mid-market footprint and a multi-platform portfolio, COLE can cross-sell bundles across magazines, websites, and events to reach water and wastewater professionals. Propose integrated campaigns combining print ads, website takeovers, and WEQ Fair sponsorships with bundled pricing and long-term commitments.

Credibility Leverage Industry credibility evidenced by recognition such as award nominations can be leveraged for co-branded content, webinars, and PR-driven campaigns to attract sponsors and partners. Suggest thought-leadership programs, case studies, and joint press materials to expand reach and generate sponsorship opportunities.