Family-owned potential Target the Cole Automotive Group as a multi-location, family-owned dealer group representing 12 brands across six Michigan locations. Emphasize personalized, high-touch service and local community ties to uncover cross-sell opportunities across their diverse portfolio.

Multi-brand cross-sell Leverage their six Michigan locations and 12 brands to propose centralized marketing, CRM, and aftersales platforms that unify inventory, pricing, and service offers, enabling efficient cross-store promotions and bundled maintenance packages.

Mid-market growth With revenue in the mid-range and a workforce under 200, Cole Automotive Group sits between boutique and large-portfolio dealers. Position scalable software, data analytics, and digital marketing solutions tailored to mid-market auto groups seeking growth without enterprise-level complexity.

Digital footprint boost Their tech stack includes Microsoft 365, Google Maps, New Relic, and Tailwind CSS, indicating an openness to cloud, analytics, and web modernization. Offer integrated digital marketing, website optimization, and performance monitoring to improve lead capture and online conversions.

Competitive positioning Compare Cole to peers with larger footprints (Sonic, CarMax, Lithia, etc.) to identify gaps in online omnichannel experiences, CRM depth, and loyalty programs. Propose value-added services like seamless financing, trade-in tooling, and customer lifecycle campaigns to strengthen retention and compete more effectively.