Mid Market Growth Target expansion into mid-market enterprise telecom and managed services by highlighting Unium's scalable network offerings, UCaaS and cloud connectivity to complement its current footprint; emphasize local Seattle support and flexible SLAs to win regional deals.

Analytics Opportunity Leverage their use of Google Analytics to cross-sell data-driven services such as analytics integration with CRM/marketing automation, site performance optimization, tag management, and conversion optimization to fuel customer acquisition and retention.

Brand Modernization Capitalize on the Unium rebrand to position as a modern, customer-centric telecom provider; propose co-branding, joint marketing, and sales enablement programs to accelerate awareness and shorten sales cycles with mid-market buyers.

UCaaS Upsell Identify opportunities to upsell unified communications and collaboration solutions (UCaaS, SIP trunking) alongside core network services, with bundled pricing and migration support to reduce churn and expand wallet share.

Security & Networking Offer security-focused network services (SD-WAN, managed firewall, threat monitoring) and disaster recovery as adjacent capabilities to complement their telecom offerings, aligning with mid-market needs for reliability and compliance.