Occupancy engine Cobu is a resident-powered occupancy engine used by multifamily operators and is already trusted by most NMHC leaders, indicating strong market validation and potential for upsell to similar large operators and portfolios.

Market reach Active in 39 states and 85 cities with clients like Milhaus, RXR, CBRE, and Urby, presenting a scalable expansion opportunity to national and regional operators seeking to boost occupancy and NOI across diverse markets.

Performance focus Primary value drivers include higher lease conversions, referrals, better Google reviews, improved retention, and lower cost per lease, highlighting cross-sell opportunities into CRM, marketing analytics, and reputation management bundles.

Tech compatibility Tech stack includes analytics, marketing automation, and web/mobile integration (React Native, Google Analytics, HubSpot, PostgreSQL/MySQL), suggesting partnerships with property tech platforms and data-enabled sales motions.

Financial potential Revenue in the mid single to lower mid triple digits with mid-market employee footprint (11-50), signaling an addressable mid-market segment where ARR expansion can be pursued through tiered pricing, add-ons, and expanded contracts.