Strategic merger Recent merger with ITPartners+ expands geographic reach and MSP capabilities, presenting cross-sell opportunities to clients in Grand Rapids, MI and the broader Eastern U.S.

SaaS backup alignment Partnership with Redstor enhances data protection for SaaS platforms like M365, creating a targeted angle to offer managed backup and disaster recovery services to small and mid-sized businesses.

SMB focus Small to mid-market emphasis with a flexible service model indicates a ripe opportunity to upsell managed IT, security, and cloud optimization services to growing SMBs seeking cost-effective, scalable solutions.

Tech stack leverage Experience with Google Ads, Cloudflare, Shopify, WP Engine, and telemetry tools suggests up-selling digital enterprise capabilities, website performance security, and e-commerce platform optimization.

Financial potential Current revenue estimated at 1–10 million with lean headcount implies efficiency opportunities through expanded service catalog, managed services, and recurring revenue streams to stabilize cash flow.