Education driven Room to expand education partnerships and in-store training programs with local growers, producers, and cannabis education platforms to reinforce the education first approach and attract customers who value informed purchases.

Michigan focus Leverage their Michigan roots and plans to deepen state presence by pursuing regional distributors, co-marketing with Michigan-based hemp and wellness brands, and targeting retailers aligned with local sourcing and community-focused narratives.

Growth potential With revenue in the tens of millions and a mid-sized employee base, there is opportunity to upsell premium product bundles, loyalty initiatives, and enterprise-style merchandising for multi-store or soon-to-be-expanded footprints.

Community first Position partnerships around community education events, sponsorships, and patient/customer engagement programs that can open doors with adjacent health and wellness brands, clinics, and wellness practitioners.

Talent expansion Active hiring across a variety of roles presents doorway to offer workforce solutions, training services, point-of-sale and retail operations optimization, and co-branding opportunities with hiring events and career partnerships.