Sponsorship Growth The front office has recently earned multiple Sponsorship Sales awards at the 2026 AHL Team Business Meetings, signaling a strong capability and credibility in securing high-value sponsorships. This indicates potential for partners seeking targeted regional exposure and innovative entitlements.

Brand Partnerships Recent collaborations include Malley's Chocolates and the Upstate Freshwater Institute; this shows openness to co-branding and cause-driven partnerships. Opportunities exist to propose health, education, or community-focused sponsorships with measurable fan engagement.

Sustainability Focus Project Lake Blue launch and a freshwater protection partnership highlight a commitment to sustainability and local environmental initiatives. Prospects include environmentally aligned brands and local NGOs seeking visibility through sports partnerships and community programs.

Media & Events Award-winning pregame countdown production demonstrates strength in media assets and event experiences. Sales opportunities include custom digital content packages, experiential activations, and enhanced in-arena sponsorships for brands seeking immersive fan engagement.

Strategic Growth Being part of Rock Entertainment Group with access to a regional ecosystem (Cavaliers, Charge, Cavs Legion, Rocket Mortgage FieldHouse) provides cross-sell opportunities across multiple sports and venues to maximize sponsor reach and bundled packages.