Regional leadership Leverage Cleanline Surf's status as the Northwest’s original surf shop with deep regional presence on the Oregon coast to target local brands, events, and collaborations for exclusive product drops and co-branded campaigns.

Seasonal expertise Capitalize on their year-round wetsuit guidance and cold-water product launches to cross-sell complementary gear such as accessories, rash guards, booties, and maintenance kits during shoulder seasons.

Educational content Partner to expand their extensive care and fit guides into paid content or workshops, creating sponsorship opportunities with wetsuit brands and protection-product lines to drive in-store and online education-driven sales.

Brand partnerships Exploit ongoing Billabong collaboration history to propose limited-edition collections, exclusive runs, or loyalty perks that incentivize repeat purchases and attract brand-loyal customers.

Ecommerce optimization Enhance digital sales by aligning with their Shopify setup and ReturnGO checkout, offering conversion-first campaigns, regional inventory notices, and targeted ads to boost online revenue and expand beyond the local market.