Large B2B Reach Leverage Classic Collection's extensive network of over 4,000 UK travel agents alongside a loyal direct customer base to expand outbound sales efforts, cross-sell premium experiences, and upsell personalised holidays through both trade and direct channels.

Luxury Personalisation Position offerings around high-touch, personalised luxury holidays to target affluent travelers and agents seeking bespoke itineraries, using the brand’s emphasis on tailored service as a differentiator in a crowded luxury market.

Expansion Footprint Capitalize on recent expansion into Ireland, Northern Europe, and mainland Europe by targeting trade partners and clients in these regions with region-specific luxury packages and experiential itineraries.

Tech Enabled Utilise the existing tech stack (AWS, Joomla, Zendesk, Hotjar, New Relic, Piwik PRO) to optimize digital experiences, gather traveller insights, and tailor trade-facing portals and marketing campaigns to improve conversion and agent engagement.

Upcoming Leadership Changes Monitor and engage opportunities arising from recent and upcoming leadership changes and personnel shifts in sales and business development to establish relationships with new decision-makers and align value propositions with evolving strategic priorities.