Regional Focus Clarus Lighting + Controls operates as a regional representative in Southeast Michigan and Northwest Ohio, presenting a targeted sales opportunity to deepen penetration with local contractors, specifiers, and lighting manufacturers in a defined market.

Lighting and Controls Expertise Specializing in design/assist projects, connected buildings, and lighting control solutions, there is a clear cross-sell potential to expand from basic lighting into advanced control systems for commercial spaces, smart building initiatives, and energy management.

Strategic Partnerships Recent collaboration with ARON Lighting LLC indicates a channel-ready approach and potential for partner-led growth; pursue co-selling, joint campaigns, and expanded manufacturer line cards to broaden offerings.

Mid-Market Growth With a revenue range of 25 to 50 million and a leaner team size, target mid-market projects where Clarus can differentiate through design support, project facilitation, and turnkey control solutions to win mid-sized commercial projects.

Technology Stack Visibility Existing tech stack elements (cloud, web security, maps, fonts, and fast delivery via Nginx) suggest readiness for enhanced digital engagement, online configurators, and project quoting tools that streamline spec-to-order workflows for developers and MEP firms.