Claro Advisors
Financial ServicesMassachusetts, United States11-50 Employees
Claro Advisors, Inc. is a financial services firm based in Boston, Massachusetts, that operates as a registered investment adviser with the U.S. Securities and Exchange Commission. It combines goals-based financial planning with technology designed to support its advisors in generating deeper insights and tailored strategies. The firm emphasizes simplifying clients’ finances to help them pursue a wealthier life, rather than presenting complex products. The firm serves individuals seeking structured, personalized financial planning and advice, obtaining necessary background information from clients before offering individualized recommendations. Positioned as a small- to mid-sized player in the financial services industry, Claro operates from its Boston base. In February 2026, the firm announced the launch of an AI-native wealth management platform aimed at boosting advisor efficiency and improving service to clients.