CRM Modernization City St George’s already uses Microsoft Dynamics CRM and D365 Customer Service, with UK GDPR and identity management in place. This makes them a strong target for CRM-driven student lifecycle, recruitment, and partnerships. Opportunities include advanced CRM optimization, LMS integration, and analytics to improve recruitment and alumni engagement.

Partnership & Fundraising Recent partnerships with WAN-IFRA, UN Women, hospital charity, and Twin Group indicate a strong emphasis on external collaborations and stakeholder engagement. This creates demand for partner relationship management, grant tracking, fundraising, events, and donor management platforms. A proposed approach is to offer partnerships CRM modules, grant workflows, sponsorship sales, and integrated event management.

Student Employability Twin Group partnership to enhance employability and placement outcomes highlights a clear need for employer engagement and placement solutions. Opportunities include employer outreach portals, internship/placement coordination, and analytics on placement success to demonstrate impact for funders.

Research Collaborations Collaboration with UN Women on online violence research shows a research-driven, externally-facing agenda with data sharing and impact reporting needs. Potential offerings include research administration and grant management software, data governance, collaboration platforms, and dashboards for social impact reporting.

IT Security UK GDPR compliance and a substantial enterprise revenue suggest opportunities in security, identity management, and cloud optimization. Propose services around IT security, compliance auditing, identity access management, and Microsoft ecosystem optimization (M365, Power Platform, Dataverse) to drive efficiency and governance.