Insights

Community Engagement City Pulse has a loyal and educated readership demographic predominantly aged 45-60+ with a significant portion of college-educated individuals, providing an excellent target audience for local brands, political campaigns, and community-focused initiatives seeking sustained engagement.

Growing Distribution With distribution increasing by 50% over the past 18 months and a high pick-up rate exceeding 95%, there is a strong opportunity for advertisers to reach a broad and highly engaged local community through targeted ad placements and sponsored content.

Local Market Niche City Pulse fills a vital gap left by declining daily newspapers, offering enriched local news, arts, and entertainment content, making it an ideal platform for hyper-local advertising, event promotions, and community initiatives aimed at engaged residents.

Digital Outreach The publication utilizes a robust tech stack including Google Maps, Facebook, and digital editions, presenting a valuable opportunity for digital advertising campaigns, sponsored content, and geo-targeted ads to further extend reach and engagement.

Event & Development Focus Recent coverage of local development projects and political leaders indicates openness to partnerships, sponsorships, and promoted content around community development, urban renewal, and local government initiatives, creating sales opportunities for civic-minded advertisers.

City Pulse Tech Stack

City Pulse uses 8 technology products and services including DoubleClick Ad Exchange (AdX), Underscore.js, Google Maps, and more. Explore City Pulse's tech stack below.

  • DoubleClick Ad Exchange (AdX)
    Advertising
  • Underscore.js
    Javascript Libraries
  • Google Maps
    Maps
  • Constant Contact
    Marketing Automation
  • Cloudflare Bot Management
    Security
  • GoDaddy
    Web Hosting
  • Wisepops
    Widgets
  • Facebook
    Widgets

City Pulse's Email Address Formats

City Pulse uses at least 1 format(s):
City Pulse Email FormatsExamplePercentage
First@lansingcitypulse.comJohn@lansingcitypulse.com
100%

Frequently Asked Questions

Where is City Pulse's headquarters located?

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City Pulse's main headquarters is located at 1905 East Michigan Avenue Lansing, Michigan 48912 United States. The company has employees across 2 continents, including North AmericaAsia.

What is City Pulse's phone number?

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You can contact City Pulse's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is City Pulse's official website and social media links?

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City Pulse's official website is lansingcitypulse.com and has social profiles on LinkedIn.

What is City Pulse's SIC code NAICS code?

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City Pulse's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does City Pulse have currently?

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As of May 2026, City Pulse has approximately 28 employees across 2 continents, including North AmericaAsia. Key team members include Acting Professor As Well As Creative Director: F. Z. K.Digital Marketing Manager: A. W.Promotions, Marketing And Sales Manager Of Print And New Media: P. D.. Explore City Pulse's employee directory with LeadIQ.

What industry does City Pulse belong to?

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City Pulse operates in the Advertising Services industry.

What technology does City Pulse use?

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City Pulse's tech stack includes DoubleClick Ad Exchange (AdX)Underscore.jsGoogle MapsConstant ContactCloudflare Bot ManagementGoDaddyWisepopsFacebook.

What is City Pulse's email format?

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City Pulse's email format typically follows the pattern of First@lansingcitypulse.com. Find more City Pulse email formats with LeadIQ.

When was City Pulse founded?

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City Pulse was founded in 2001.

City Pulse

Advertising ServicesMichigan, United States11-50 Employees

What is City Pulse?
The purpose of City Pulse is to provide a weekly journal (20,000+ distributed every Wednesday to over 450 locations) of news and opinion on civil, social, and political issues as well as arts and entertainment in the Greater Lansing area supported by advertisers at rates that are affordable to a wide range of businesses and organizations. City Pulse is a resource that bonds the community through keeping them informed of news: local, political, economic, social, arts, entertainment, local food, events, classified listings and other evolving services. 

Who reads City Pulse?
City Pulse has nestled into a niche in the Greater Lansing area that caters to a broad readership demographic. They tend to be affluent, educated, socially active 

*An April 2021 readership survey found the following.

One in four of our readers are ages 21-34 (26%)
Over half of our readers are ages 45-60+ (57%)

A majority of them are college educated (81%)

Most importantly, they’re loyal. Picking up CP on a regular basis
(63% weekly, 21% bi-weekly or more)

Where do they pick it up?
In more than 450 high traffic distribution locations every Wednesday in the Tri-County area including: Biggby Coffee (our local ‘Starbucks’), Michigan State University Federal Credit Unions, many local restaurant lobbies, outdoor news boxes and kiosks. 90-95% are picked up every week – Our Publisher does not like to recycle his money. Distribution is increased when the pick up rate exceeds 95%. Distribution has grown 50% in the past 18 months.

Why City Pulse?
With the ever-shrinking content of the local daily paper, more people are looking to City Pulse to deliver local news and entertainment content weekly. This fact has also moved a bit of the advertising market over to City Pulse, providing more space for local content. 

You can obtain digital versions of past issues here: 
https://www.lansingcitypulse.com/eeditions/

Section iconCompany Overview

Headquarters
1905 East Michigan Avenue Lansing, Michigan 48912 United States
Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2001
Employees
11-50

Section iconFunding & Financials

  • $50M$100M

    City Pulse's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    City Pulse's revenue is estimated to be in the range of $50M$100M

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