Sponsorship Growth City of Lacey recently entered an exclusive agreement to build a community sponsorship program for parks and facilities, signaling demand for sponsorship management, sponsor CRM, program packaging, and performance analytics.

Grant Management With the new Community and Cultural Events Grant pilot and ongoing HUD funding initiatives, there is a clear need for grant lifecycle tools, application portals, evaluation workflows, budgeting, and reporting.

GIS Analytics Active use of Esri ArcGIS, web analytics, and security training tools indicates appetite for integrated GIS mapping, secure analytics, and dashboards to support transparent decision-making and citizen-facing reporting.

Cybersecurity Training Adoption of KnowBe4 highlights prioritization of cybersecurity; opportunities exist to expand training programs, phishing simulations, policy alignment, and security assessments across city IT.

Public Engagement A focus on community programs and employee appreciation signals openness to citizen engagement platforms, event management, CRM enhancements, and HR communications tools to boost staff and resident engagement.