Strategic partnerships Leverage the 2020 partnership with Twisted Road to position City Limits Harley-Davidson as a preferred rental and demo destination, offering co-branded experiences, cross-promotions, and bundled rental-demo-to-own programs to drive foot traffic and expand the customer base.

Pre-owned inventory leverage Capitalizing on Windy City-Fox Motorsports’ extensive pre-owned motorcycle network can create upgraded rental fleets and test-ride options, enabling upsell opportunities to buyers and renters seeking certified, inspected used bikes.

Growth through rental ecosystem Expand participation in the Harley-Davidson rental and riding academy ecosystem by offering exclusive rental packages, riding courses, and event collaborations to convert renters into future buyers and service customers.

Regional flagship potential Position the Palatine location as a Chicagoland flagship for new and used Harley-Davidson products, parts, and apparel, attracting nearby riders and tourists and driving higher-margin accessory and Genuine MotorClothes sales.

Financial and market cues With reported revenue in the lower mid-market range and a lean employee base, identify scalable low-cost marketing channels (digital ads, events, and partnerships) to accelerate customer acquisition, optimize showroom-to-demo conversion, and grow service and parts revenue.