Boutique scale Citrus Public Relations operates with a small team (2-10 employees) and leverages an extended team approach, indicating potential for scalable partnerships or white-label services with larger brands seeking agile, cost-effective PR support.

Real estate focus Primary markets include commercial and luxury residential real estate and home goods, presenting sales opportunities with real estate developers, property managers, interior brands, and luxury home providers seeking PR, influencer campaigns, and event activations.

Experience leverage With two decades of results-driven communications experience, there is an opportunity to position Citrus as a fractional CCO or on-demand communications partner for startups and mid-size firms needing strategic storytelling and media relations.

Digital toolkit Tech stack includes Squarespace, Microsoft 365, and digital assets tooling, suggesting a capability to support clients with modern, cost-efficient digital presence, content calendars, and performance tracking for measurable PR outcomes.

Growth potential Revenue under one million indicates room to upsell services such as influencer campaigns, retail activations, and social media management to existing clients or targeted mid-market brands looking for integrated PR and brand management.