Community Engagement Circle City Athletics has established strong community ties through its local sports leagues, primed for partnership opportunities with community centers, local governments, and civic organizations to expand league offerings or sponsorships.

Event Expansion Potential Recent collaborations with Indianapolis City Market indicate a willingness to host diverse recreational activities, suggesting an opportunity to upsell or introduce new sports and activities for varied demographics.

Digital Marketing Focus With a tech stack including Google Ads, Facebook Pixel, and SendGrid, there are opportunities to enhance targeted advertising efforts, optimize lead generation, and expand online presence to attract more participants.

Spectator and Corporate Markets Given their emphasis on adult leagues and team-building activities, there is potential to develop corporate wellness programs, spectator events, or branded tournaments to increase revenue streams.

Growth and Scalability Operating in a market with similar companies exceeding 10 million in revenue, Circle City Athletics can explore strategic partnerships, sponsorships, and expanded leagues to grow its market share within the local sports and recreation industry.