Cinarra Systems, A Softbank Company

Technology, Information and MediaCalifornia, United States51-200 Employees

Cinarra Systems, a SoftBank company, delivers a privacy-conscious approach to audience targeting by leveraging exclusive encrypted identifiers derived from mobile networks to link online and offline user activity. Central to its offering is the Marketing ID (MID), a carrier-based identifier that supports digital marketing without cookies by tying carrier data to advertiser and media ecosystems, enabling retargeting and cross-channel measurement. The company processes billions of daily location updates and emphasizes privacy-first handling, with operations in the United States and Japan.

Its customers include marketing leaders, advertisers, and media organizations seeking precise audience definition and measurement across online and offline channels, with mobile network operators playing a key enabling role. By offering a carrier-based alternative to cookie-centric targeting, Cinarra positions itself in the technology, information and media sector as a provider of cross-channel audience identification and measurement of marketing outcomes. The firm is headquartered in San Jose, California, and has been part of SoftBank since 2020.

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