Franchise Advantage Leverage existing Dodge and Kia franchises alongside a large pre-owned inventory to upsell certified pre-owned programs, service plans, and trade-in opportunities to both new car buyers and used car shoppers.

Regional Reach Wake Forest area with a sizeable local workforce and vehicle demand presents an opportunity to expand local showroom traffic, online to offline lead capture, and targeted regional campaigns to capture competitive share from nearby dealers.

Tech Utilization Employ analytics and marketing tech such as Google Analytics, Mixpanel, and AppNexus to optimize digital lead generation, retargeting, and showroom appointments, enabling data-driven sales outreach and personalized offers.

Service Upsell Highlight award-winning Parts and Service departments and ASE Certified Master Technicians to promote maintenance packages, extended warranties, and service-first loyalty programs as recurring revenue streams from existing customers.

Financial Benchmark With mid-market revenue in the 25 to 50 million range, pursue regional growth opportunities by partnering with manufacturers for inventory financing, trade-in programs, and cross-promotions with neighboring dealer groups to accelerate market penetration.