Regional Tourism Growth Choose Lansing is a hospitality-focused organization aiming to position Greater Lansing as a premier visitor destination, presenting an opportunity to sell partnerships, co-branding, and sponsorships with event organizers, conferences, and local businesses.

Diversity and Inclusion With a stated commitment to DEI and Equal Opportunity Employment, there is potential for collaboration on inclusive tourism programs, accessible travel initiatives, and supplier diversity partnerships that align with corporate clients and government agencies seeking compliant vendors.

Technology Stack Their modern tech toolkit (Microsoft 365, analytics tools, ad platforms) suggests readiness for digital marketing partnerships, data-driven campaign support, and CRM-driven lead generation campaigns targeting convention planners and regional partners.

Strategic Partnerships Recent news shows active collaboration with Downtown Lansing Inc., wheels world accessibility projects, and regional development groups, indicating openness to joint ventures, event sponsorships, and destination marketing collaborations.

Financial Scale Revenue in the mid-range and a lean employee base point to scalable B2B opportunities such as sponsor programs, destination partnerships, and outsourced marketing or event management services for growth-oriented clients.