Strategic partnership Choose Chicago routinely partners with major brands and industry organizations (Amazon, James Beard Foundation, Palmer Marketing Awards) and is expanding its sponsorship reach. This signals opportunities to offer targeted co-branding, digital sponsorship packages, and collaborative content or events to extend visibility with both travel and local experiential audiences.

Awards and recognition Recent awards in engagement and integrated marketing highlight the organization's emphasis on high-impact campaigns. Sales conversations can emphasize value-add sponsorships, case-study driven proposals, and premium placement in award-related content and events to boost partners' ROI and visibility.

Digital reach Active use of digital tools and tracking pixels (Facebook Pixel, Google AdSense, Quantcast, Redis, Yahoo) indicates a data-driven approach to audience targeting. This presents opportunities to propose advanced digital advertising packages, retargeting strategies, and analytics reporting for partners seeking measurable tourism and event-driven outcomes.

Leadership momentum Recent leadership promotions in HR and strategic partnerships suggest a growing, energized team and a focus on talent development and organizational capability. Approach should highlight scalable partnership programs, sponsor onboarding processes, and dedicated account management to ensure strong partner success.

Market credibility A substantial revenue figure in the hundreds of millions and high-profile events with marquee partners position Choose Chicago as a credible gateway to Chicago tourism. Leverage this credibility to pitch large-scale consumer and B2B campaigns, exclusive destination packages, and premium event sponsorships to potential clients seeking national or international exposure.