Market Positioning CHI Design Group is a boutique Chicago-based industrial design firm with a focus on product design across medical, consumer, and commercial sectors, presenting opportunities to cross-sell product development services to existing clients in these verticals or adjacent markets.

Financial Scope With reported revenue in the 50 million to 100 million range and a mid-sized employee base, CHOI Design Group appears capable of engaging in multi-project partnerships and larger scope engagements while maintaining a flexible, collaborative approach attractive to mid-market clients.

Strategic Partnerships Past collaboration with Flexco on belt conveyor tooling demonstrates openness to co-development and design revitalization initiatives, signaling a receptiveness to partnership models for UX/UI improvements, product refreshes, and performance enhancements.

Award credibility Receiving the GOOD DESIGN Award for Fast Fare Revolutionary Farebox adds credibility in design excellence, which can be leveraged when approaching potential clients seeking high-quality, market-ready product design and branding work.

Technology & reach Utilizing a diverse tech stack including SOLIDWORKS, Adobe Creative Suite, and modern web platforms suggests capability to deliver end-to-end design and marketing-ready assets, enabling cross-sell into engineering, prototyping, and digital presence services for clients.