Sustainable Practice Target clients prioritizing sustainability and historic preservation. Choate + Hertlein's emphasis on sustainable design, adaptive reuse, and diverse project types positions them well to pursue green building certifications, energy-efficient renovations, and environmentally conscious mixed-use developments.

Diverse Portfolio Capitalize on their breadth across historic preservation, multi-family and mixed-use, single-family, education, and resort hospitality sectors. Opportunities exist to pursue larger, integrated campus master plans, university facilities modernization, and resort renovations for clients seeking cohesive design and delivery capabilities.

Boutique to Mid With 11–50 employees and revenue in the lower to mid single digits, focus on mid-market opportunities where the firm’s agility and personalized service are advantages over mega firms. Position for projects that require strong design excellence with efficient, collaborative delivery.

Technology Enablement Leverage their tech stack—PWA, modern web tools, and design-oriented platforms—as a selling point for firms seeking future-ready workflows, BIM coordination support, and streamlined project communications across design and construction teams.

Strategic Partnerships Given a competitive landscape with large global firms, identify opportunities to partner on larger bids where Choate + Hertlein can provide specialized local insight, historic preservation expertise, and high-touch client service to complement bigger firms on complex projects.