Global Scotch Reach Chivas Brothers is a leading Scotch whisky producer exporting to over 100 countries, presenting an opportunity to expand distributor partnerships, retailers, and on-premise channels in new markets where Pernod Ricard brands are present.

Premium Brand Portfolio With iconic labels like Chivas, Ballantine’s, Royal Salute, The Glenlivet and Aberlour, there is potential to upsell premium packs, limited editions, and gift sets through specialty retailers, duty-free, and corporate gifting programs.

Strategic Partnerships Recent collaborations with Crisp Malt and Barum & Dewar indicate openness to supply chain and co-brand opportunities; leverage these ties to co-develop malt-forward products, sustainability initiatives, or exclusive SKUs for key accounts.

Sustainability Focus Aberlour Growers collaboration and climate resilience surveys highlight a sustainability narrative that can be leveraged for ESG-aligned sales pitches, sourcing transparency, and green logistics partnerships appealing to responsible retailers and investors.

Leadership and Talent Executive moves and a strong master blender pedigree signal ongoing product innovation and brand stewardship; target premium retailers and on-trade customers seeking fresh expressions, portfolio refreshes, and master blender-led tastings.