AI driven growth ChiroTouch has a strong AI-enabled platform with Rheo that boosts charting speed and reduces documentation fatigue, presenting an opportunity to upsell expanded AI features, training, and add-on automation for larger practices or networks seeking efficiency gains.

Embedded payments Recent CT Pay launch creates a potential cross-sell path to offer integrated payment processing and funding options to reduce billing friction, increase reconciliation speed, and improve cash flow for clinics evaluating end-to-end financial workflows.

Practice network As part of the PracticeTek family with centralized career opportunities and a broader brand ecosystem, there is potential to collaborate on cross-promotions, enterprise deals, and bundled solutions for multi-clinic groups seeking standardized tech stacks.

Awards and credibility Industry recognition in AI, digital health, and practice management awards enhances credibility for approaching mid-market to enterprise chiropractors; leverage award narratives in outreach and case studies to accelerate RFP responses.

Growth and partnerships With a large user base of over 12,500 practices and 36,000 providers and recent partnerships (Getaloha), there is an opportunity to pitch scalable deployments, API integrations, and expanded patient engagement solutions to optimize retention and expansion within existing accounts.