Strategic Partnerships Leverage established ties with Children’s Medical Center and UT Southwestern to offer targeted fundraising collaborations, grant support programs, and joint research funding events that can expand donor engagement and increase giving avenues.

Corporate Engagement Capitalizing on recent brand partnerships with Avondale Group and others, propose expanded sponsorship packages, co-branded fundraising events, and employee giving programs to unlock new corporate donors and a broader donor network.

Community Fundraising Identify opportunities to scale toy drives, community events, and high-visibility galas with corporate partners and local businesses to boost donor acquisition, recurring contributions, and event-driven revenue.

Digital Outreach Enhance online fundraising through existing tech stack by optimizing Squarespace Commerce pages, leveraging video content from YouTube, and implementing targeted donor journeys to convert website visitors into repeat contributors.

Funding Diversification Position the organization for larger grants and major gifts by highlighting measurable impact in pediatric cancer research and care in North Texas, pursuing foundations and corporate giving programs aligned with child health and medical research.