Public media scale Target CPMs can be justified by CPM benchmarks from large public media networks; CPMs should reflect multi-platform reach including radio, digital, print, and mobile apps (WBEZ, Sun-Times) to attract national advertisers seeking broad, diverse Chicago-area exposure.

Expanded partnerships Recent collaborations with Chalkbeat, Roundabout, and New_Public indicate openness to co-branded content and technology-driven community initiatives; propose co-marketing, sponsored journalism, and community engagement programs to deepen advertiser alignment with civic impact.

Awarded credibility Multiple national awards (Edward R. Murrow and Headliner Awards) boost trust with advertisers; frame campaigns around award-winning journalism and high editorial standards to command premium sponsorships and premium placements.

Digital ecosystem Strong tech stack across AWS, Google Cloud, Microsoft 365, and modern CMS tools supports scalable digital campaigns; offer programmatic or targeted digital placements, dynamic ad integrations, and data-driven audience segments across WBEZ, Sun-Times, and affiliated platforms.

Leadership expansion New senior VP of sales and sponsorship signals growing commercial focus; leverage executive reach to secure strategic partnerships, sponsorships, and long-term revenue deals with brands seeking civic-minded visibility in a major Midwest market.